Director, US Market Access Marketing, Vaccines - COVID/ mRNA
PfizerROLE SUMMARY
The Director, US Market Access Marketing, Vaccines - COVID/ mRNA is a member of the US Market Access Marketing team who will lead US market access, inclusive of payer, employer and retail pharmacy marketing strategy and execution for a portfolio of priority in line and launch products within the Vaccines business. Success in this role will require close interaction and communication with members of the Vaccines Marketing, Channel Access, Account Management, Retail, Pricing & Contracting teams. In addition, this individual will direct and align strategies and tactics with regional and national account management, contracting strategy, Market Access Analytics, Field Medical, Global Access and Value and other key internal stakeholders within US Market Access and the Primary Care business unit.
This individual will be responsible for ensuring the development, alignment, execution, and evolution of US Market Access strategies and tactics designed to gain and maintain quality payer access for Pfizer products. In addition, this individual will help evolve the broader Vaccines portfolio payer and employer value platform and support the development of innovative engagements within the payer and employer space. We seek a high-performing individual who has a deep understanding of vaccines and the US Market Access space with experience working with payer customers, brand marketing, pricing analysis, contracting, and market access analytics. The candidate should have the ability to interact with senior Vaccines BU and US MARKET ACCESS leaders and should have a track record demonstrating strong leadership, marketing, communication, influence, and strategic thinking abilities.
ROLE RESPONSIBILITIES
- Direct ownership and responsibility for building/enhancing payer marketing platform and payer access strategies across a portfolio of priority products, including commensurate accountability for and attainment of quality payer access targets and aligned execution across functions.
- Drive and inform key decisions regarding customer payer access assessments and negotiations in a complex and continuously evolving market
- Leverage advanced knowledge of US Market Access space to lead US brand access strategy for assigned assets, including portfolio, market archetype, and lifecycle considerations; ensure alignment of strategies and tactics across brand marketing, US MARKET ACCESS, Global, Finance, Field Medical, and other customer facing functions
- Identify and address key product barriers to payer access and performance by applying advanced understanding of and experience with contracting and pricing strategies, payer analytics, and payer market trends across Therapeutic Areas, brand lifecycle, and market channels
- Lead evolution of broad US Market Access value platform leveraging deep customer insights and incorporating input from Payer Account Management, Global, Market Access Analytics, and other internal and external stakeholders
- Drive Customer/Brand engagement strategy for top customer accounts within Commercial, Medicare, Medicaid, Employer and Federal channels and lead stakeholder alignment, shape brand/account goals, and drive execution with Account Management, Customer Marketing, Contract Strategy and Sales.
- Ensure timely endorsement with Vaccines and US MARKET ACCESS Leadership through frequent communications and presentations; lead, inform and influence employer and payer related activities and strategies with cross-functional departments including brand teams, Global and US MARKET ACCESS
- Represent US Market Access issues/opportunities within brand leadership teams and consistently articulate brand strategies & priorities to US MARKET ACCESS & Payer Account Management Leadership Teams
- Develop and communicate US Market Access Vaccine Strategy Plan and GTN assumptions for launch product; leverage analytics platform and inform business development decisions
- Direct application of advanced Customer Analytics to maximize profitable payer access opportunities
- Lead Product Payer Matrix team, a cross functional team focused on developing and aligning US Market Access objectives and improving execution of advanced payer and employer strategies and tactics to drive business results
- Lead ongoing discussions and opportunity assessments with account management related to key products and customers
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
- Bachelor's Degree required
- 8+ years of combined experience required within the U.S. pharmaceutical/healthcare market with primary focus within Customer/Account Management, Payer Brand/Customer Marketing, and/or Healthcare consulting
- Recent US Market Access Marketing experience and knowledge of Vaccines is required
- Knowledge of medical benefit and Buy and Bill model preferred
- Pharmaceutical business leadership, including experience in strategy development and interaction with customers
- Familiarity with key payer and employer conferences, customers, and opinion leaders, experience designing and leading payer ad boards and market research
- Demonstrated ability to develop strategy that links to executable tactics.
- Prior success delivering results and experience with collaborating across multiple stakeholders to drive results
- Understanding of key business processes driving performance, and ability to align objectives and execute across multiple disciplines.
PREFERRED QUALIFICATIONS
- Proven ability to lead teams, build coalitions and develop strong partnerships across functions
- Executive presence and ability to interact effectively with all levels of the organization and with customers
- Track record demonstrating strong collaborative and communications skills; outstanding writing and presentation skills
- Ability to work under pressure, to take accountability for business challenges, think strategically and tackle complex problems
- Intellectual curiosity and ability to spot trends/ patterns
- Change agile
- Strong customer-orientation; an ability to see issues from the point of view of others
- An “execution mindset” focused on getting things done quickly and simply
- Experience managing a high volume of projects simultaneously
- GCMA experience preferred
- MBA or relevant graduate degree preferred
- People management experience preferred
- Strong interpersonal skills and evidence of both leadership and team work in a matrix environment
Other Job Details:
- Last Date to Apply for Job: November 7th, 2025.
- Ability to travel based on business needs
- NOT eligible for Relocation Package
- This position is hybrid and requires working onsite 2 to 3 days per week
#LI-PFE
The annual base salary for this position ranges from $169,700.00 to $282,900.00.* In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.* The annual base salary for this position in Tampa, FL ranges from $152,700.00 to $254,500.00.Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.